'How to' Guide: Survey Making

As an aspiring marketer, I can appreciate the importance of receiving valuable feedback from your targeted audience. Nowadays, the internet is the choice medium to receive and send information because of its easily widespread distribution. One easy way to obtain feedback is through a survey, and now there are ways to create surveys online. I found this online survey making tool called Stellar Survey.

Stellar Survey is convenient because there is no need to make a profile or sign up to create a basic survey. What’s more, it’s free! The tool allows you to do three basic things:

1) design
2) distribute
3) analyze

DESIGN SURVEYS

Stellar Survey is comprehensive. They offer more than 25 different types of questions (from multiple choice to rating scales) to ensure that how you want your questions to be answered is possible. You can upload pictures to add more detail and specificity to your survey. Through pictures, you can provide examples of a product or an advertisement, etc. so respondents will be able to visualize exactly what you are conveying. Pictures also add personalization by putting your logo on the survey.

Along with designing the look of the survey, they can help you organize it. They utilize a form of ‘branching logic,’ meaning the order of the questions will follow a logical psychological progression. For instance, if a question does not apply to you, they can skip other irrelevant questions. Furthermore, related questions can be grouped together and/or randomized according to your preference. Randomized answers, multi-lingual versions of surveys, etc. are all available through Stellar Survey.

REACH THE AUDIENCE

Stellar Survey offers different ways to distribute your survey and/or make it easily accessible. There are three main ways: 1) send out a mass email; 2) post a link; 3) embed it on a webpage. Once its been sent out, you can continuously check the progress of the survey by tracking who and how many people have filled out your questionnaire at that point in time.

GET THE MOST OUT OF THE DATA

Stellar Survey will help you analyze the data. Although only you know the true significance of the results, the tool offers a way to organize results so that trends can be found. After collecting enough filled-out surveys, you can download the ‘sample report.’ Or, if you prefer, the data can be made into charts. The sample report simply provides the percent/total of how many people chose a specific answer in each question (Did anyone skip the question?). You can view the responses of a certain respondent. Lastly, you can filter through all the responses depending on your criteria. For example, if you only wanted to know the respondents’ gender, they will find that statistic for you.

Signing up for an account will give you access to premium packages (at different prices) and to better survey features. This may be a good investment if your related field of study or occupation requires constant feedback or collection of data for the purpose of improving your product/service.