So why did I spend an entire post talking about this online survey making tool? Since the beginning of this blog, I've been talking non-stop about advertising, advertising, advertising, and its effects. But how do people know that advertising has a psychological affect on people in the first place? Through feedback!
A survey is such a useful way to gather such information because you can tailor the questions to solicit the answers you want. But I can see other reasons why a survey made through Stellar Survey is such a great way to get feedback.
Stellar Survey is cost-effective. In fact, it’s free. Of course, if you plan on continuously making surveys, signing up might be a good investment. It takes away the cost of paper and printing and distributing…which brings me to my next point. It’s doable. Even if you’ve never made a survey before, Stellar Survey has the template you need to make a simple basic survey. And once your survey is made, it’s easy to send it out to the desired sampling population because it’s all done through the world wide web.
But again, why do a survey? Well, imagine that I want to know Asian American respondents’ reactions to an ad that depicts an Asian American as a “model minority.” I could create a survey with a picture of an appropriate ad, then ask questions about its effectiveness, accuracy, etc. Or I can be even more specific, and ask them directly about their experience and opinions about the stereotype. Through the survey, I can gather my own data to see if the answers support previous theories on advertising’s effects on identity formation! What an awesome idea!
Surveys are an integral aspect of my line of discipline. So any tool that will help me create one is always welcome.
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